There are benefits to peeking at your split testing data before the test is over. If done right, this is a great way to realize additional gains for your a/b testing program. In this video we will review reason not to peek at your data and why you should peek, when you should peek, and what you should look for as you peek at your CRO test results early.
April 11
Why Peeking at A/B Testing Metrics is Encouraged
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