April 25

Understanding Variance and Running a Variance Study


Part of declaring a winning split test is having differentiated data. To know if you have differentiated data you need to understand your level of variance for the site or page of your a/b test. In this video, we will discuss internal and external noise and how they affect your variance. I will also walk you through the four steps you need to take to run a variance study.

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

You may also like

2600 Year Old AB Test

2600 Year Old AB Test

Prospect Theory, Loss Aversion, and A/B Testing

Prospect Theory, Loss Aversion, and A/B Testing
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Ready take your optimization to the next level?

The optimization master class by Rhett will teach you everything you need to know to master the experience optimization. Take your A/B testing to new levels as Rhett teaches you the foundational, intermediate, and advanced principles of conversion rate optimization.