Perfect Amount of Traffic Per Test Variation

How much traffic should you have per test? What about the ability to choose the percent of the audience per experience? How should you split the traffic among your different variations?

There is a perfect amount of traffic to include with each test and each tested variation.

In this video, you will learn about 4 strategic reasons for including more traffic in each test:

  • Segmentation implications
  • Statistical confidence implications
  • Population representation implications
  • Speed and timing of results implications

Testing Theory is where professional conversion rate optimizers turn to do better A/B testing and get more conversions.