October 3

Perfect Amount of Traffic Per Test Variation

How much traffic should you have per test? What about the ability to choose the percent of the audience per experience? How should you split the traffic among your different variations?

There is a perfect amount of traffic to include with each test and each tested variation.

In this video, you will learn about 4 strategic reasons for including more traffic in each test:

  • Segmentation implications
  • Statistical confidence implications
  • Population representation implications
  • Speed and timing of results implications

Testing Theory is where professional conversion rate optimizers turn to do better A/B testing and get more conversions.


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Ready take your optimization to the next level?

The optimization master class by Rhett will teach you everything you need to know to master the experience optimization. Take your A/B testing to new levels as Rhett teaches you the foundational, intermediate, and advanced principles of conversion rate optimization.

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