Tack On A/B Testing Strategy Blunder

This video is about a common strategy error that if avoided will give you better testing and improved results. The Tack On Blunder is a subtle mistake that creeps into split testing strategies. This error is when you add additional variations to a test that focuses on a different business question than the original question was seeking to answer.

In this video, you will learn three side effects of this A/B testing blunder:

  1. Limits ideas that are tried
  2. Makes tests and analysis more complex
  3. Creates the illusion of learning more

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.