Every A/B test has a trade-off of doing something else. There are some testing scenarios where you should control fewer variables in order to gain more speed and go faster. The faster you go, the more you learn, and the more you impact your conversions.
In this video, you will learn several things to improve your testing efforts including:
- The trade-offs of speed vs control
- The two scenarios when you should sacrifice control for speed
- The principles you need to know to help you guide your decision of using more speed
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.