January 23

SEO and AB Testing


Does A/B testing negatively affect SEO? Will your SEO suffer if you do A/B testing? What if you are making major changes, will that hurt your SEO? In this video, I will cover the 3 major things to consider regarding SEO and A/B Testing. We will also review the 4 things Google says to do to make sure your testing doesn’t affect your SEO.

In this video, you will learn several things to improve your testing efforts including:
• What Google says about ab testing impact on SEO
• The motivations of the search engines
• Tangible benefits vs intangible benefits
• 4 Practical implementation tips from Google

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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