Rapid Iteration The Right Way Using A/B Testing

Rapid iterations sound great in theory, but if it is done wrong it can be devastating for an organization and its customers. Rapidly iterating without the causal data you get from A/B Testing can also be detrimental.

Iterating within a strong optimization program is the surest way to iterate rapidly in the right direction.

In this video, you will learn several things to improve your testing efforts including:

  • The limitations of rapid design iteration
  • How sample size, moderator bias, and going too quickly can be detrimental
  • How A/B testing solves for the limitations of small group design iteration sessions
  • Four things to do that will increase your ability to iterate rapidly in your optimization program

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.