Quantify the Qualitative Data and Use the Right Quantitative Data

Too often organizations make decisions based on just a few pieces of qualitative feedback or a limited sampling of the quantitative data available. In this video, you will learn how to quantify qualitative feedback so that it can be measured and understood for what it truly is. You will also learn about using the full set of quantitative data available to you.

By quantifying the qualitative and using more quantitative data with your results you will be able to hone in on what matters to your visitors and your business without being swayed by a few strong opinions. You will also be able to put down the internal nay-sayers.

In this video, you will learn several things to improve your testing efforts including:

  • What it means to quantify qualitative feedback
  • How using the right quantitative data can help you avoid being trapped
  • Why telling the full story with the data is essential to building a testing program

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.