What is the Optimal Number of Variations Per A/B Test?

Did you know there is an optimal number of variations to run per A/B test? Some simple math can help you identify what that sweet spot is so you get more gains with your split testing. More gains per test amount to better visitor experiences and more conversions for your company.

The Math of More Variations

In this video, you will learn several things to improve your testing efforts including:

  • How more variations increases your success rate
  • The math behind choosing the optimal number of variations
  • The diminishing returns of  adding more variations
  • The constraints to consider before building multiple variations

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.