February 20

“My Precious” A/B Testing Strategy


Every business has its “precious” – those things about their site that they think are super important. The “My Precious” A/B testing strategy pushes us to challenge and question those elements we think are most valuable.

Why would you want to destroy your precious? Why would you want to remove your best and most favorite elements and pages? In this video, we will answer those questions and more.

You will learn several things to improve your testing efforts including:

  • What the My Precious testing strategy is
  • How to employ it
  • The value of doing it
  • The negative impact of not doing this strategy

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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