May 14

A/B Testing Misconception More Traffic is More Risk

One of the most common misconceptions that comes up over and over is the idea of not having too many people in a test because it will be risky. It is often expressed in a phrase like “let’s start with a lower amount of traffic and then increase it over time once we know everything is working well.”

In this video, you will learn several things to improve your testing efforts including:

  • How the amount of traffic affects your test results and timeline
  • A visual example of what this looks like in practice
  • A simple analogy to illustrate this concept
  • The things you need to get significant data

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.


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