Monetizing A/B Test Results
Split test results that don’t show an annualized impact aren’t as good for a number of reasons. Get more buy-in for testing by annualizing your A/B testing results.
This video will help you learn a ton about foundational tests to jumpstart your split testing.
In this video, you will learn several things to improve your testing efforts including:
- 4 benefits of monetizing your test results
- 4 inputs into the annualizing formula
- The exact annualized monetization formula I use on my test results
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.