October 17

Micro vs. Macro Conversions with A/B Testing

Which metric should you use to call a successful test winner, your macro conversion or the micro conversions? This is one of the most common questions I see. A/B testers need to understand which metrics they should use for evaluating test results.

This video will help you learn about choosing the best split testing metrics.

In this video, you will learn several things to improve your testing efforts including:

  • What a macro conversion is
  • What a micro conversion is
  • How to choose the best metrics for your testing programs
  • When to prioritize micro-conversions first

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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  • Great video. Recently switched to making the main goal in AB tests to Macro-conversions instead of micro. This video helped convince me.

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