January 9

Living Roadmaps

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At the first of the year, most companies plan what they will do for the year and the quarters ahead. Rather than just making a plan, the best optimization organizations make a Living Roadmap. This video is all about what a living roadmap is, how to use, and how it can help you do better testing and get more conversions.

A living roadmap allows you to be flexible in your conversion rate optimization plan. By prioritizing and re-prioritizing ideas and work into a living roadmap you give a strategic boost to a/b testing efforts.

In this video, you will learn several things to improve your testing efforts including:

  • Why a living roadmap is essential
  • What a living roadmap is
  • What fields you should have on your roadmap
  • When you should change your roadmap and when you shouldn’t
  • How you should prioritize your living roadmap

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.


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