February 6

Ideation Framework

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Coming up with better split testing ideas will allow you to get better results with your testing. This ideation framework will unlock the creativity you need to generate the best ideas possible. By using a framework for ideation you can get more consistent brainstorm sessions and you will be able to explore opportunities you hadn’t thought of before.

In this video, you will learn several things to improve your testing efforts including:

  • The importance of using a framework to unleash creativity
  • The three steps to use this ideation framework
  • The four categorical boundaries you should
  • Several examples of how to apply this in practice

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.


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