Guess Who A/B Testing Strategy

The strategy to win at the game of Guess Who is the same strategy that can help you win at A/B Testing. By employing the Guess Who Testing strategy you will be able to get more wins more often.

The strategy says that you should eliminate things that aren’t good, not by trying everything out, but by asking bigger broader questions first. If you get too specific too soon, you will fail at testing just like you will lose at the game.

In this video, you will learn several things to improve your testing efforts including:

  • What the Guess Who testing strategy is
  • How the Guess Who testing strategy works
  • The benefits of using the Guess Who testing strategy

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.