About this course
One of the largest gaps of any optimization program is they don't have the right people with the right skills. This leads to massive inefficiencies and prevents testing teams from capturing true success. Even missing one key role can prevent even the best of companies from maximizing the gains they could achieve through testing.
In this course, we will review all the roles that must be dedicated to testing that are vital to the success of any world-class optimization program. We will cover the skills these roles need to have and some strategies you can take when you know you need more people but are building up to a full team or are temporarily understaffed because of turnover.
Most testing programs have goals that actually hinder their success. They make goals based on what the CEO is trying to achieve or they make a goal based on micro actions like the number of tests they want to run. Even more companies have no goals at all when it comes to their testing program. Of those that have goals, many don’t measure themselves against the goal.
In this course we will review the three things the most successful companies measure as their ultimate goals for a testing program. We will talk about initiatives that come and go and how the testing program should optimize when there are new initiatives.
Many optimization programs evolve within an analytics group where tracking everything is valued and metrics rule the day. When companies try and test like they try and measure analytics they fail because they measure the wrong things and measure too many things that don't matter.
Testing is a very different discipline compared to analytics. In this course we will cover the way you should use metrics for a testing program, which metrics matter, and how to most effectively use multiple metrics to maximize your learning and profitability.
Teams that aren’t trained well aren’t as successful. Companies that don’t invest in training their testing teams don’t maximize their potential. Turnover is one of the biggest challenges for companies and testing programs and on boarding programs to train resources is often non-existent in many organizations. The new employees are expected to learn on the job and the school of hard knocks isn’t as profitable for the company or efficient for the employee.
In this course we will address the importance of training the core testing team. We will discuss the importance of expanding training outside the testing team and the positive impact that can have of on culture. In this course we will discuss strategies to minimize the impact of turnover and losing expertise. We will also review the way to get maximum value out of this training course as you ramp up new employees.
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