Combining Multiple Testing Strategies

The best conversion rate optimizers use multiple testing strategies to maximize the conversions and learnings with their split tests. In this video, I will show you a few of the strategies we employed to optimize our home page.

A/B Testing is a dynamic process and the strategic approaches used should be dynamic as well. Knowing what strategies to use at what time is essential to maximizing impact.

In this video, you will learn several things to improve your testing efforts including:

  • The baseline strategy
  • The existence testing strategy
  • Multivariate testing as a strategy
  • Isolation as a strategy
  • Iteration as a strategy

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.