In his book Thinking Fast and Slow, Daniel Kahneman outlines prospect theory and how ...

​Read More

In order to create a culture of experimentation with your a/b testing, you have ...

​Read More

In order to do successful experience optimization, you have to have the right culture ...

​Read More

Do you feel like the organization you work with isn’t doing as much testing ...

​Read More

Good A/B testing isn’t about just running split tests. Conversion Rate Optimization is about ...

​Read More