In his book Thinking Fast and Slow, Daniel Kahneman outlines prospect theory and how ...
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In order to create a culture of experimentation with your a/b testing, you have ...
In order to do successful experience optimization, you have to have the right culture ...
Do you feel like the organization you work with isn’t doing as much testing ...
In order to get more value by running more and better tests, you have ...
Good A/B testing isn’t about just running split tests. Conversion Rate Optimization is about ...