A/B Testing was successful 2600 years ago and is still successful today. In this ...

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In his book Thinking Fast and Slow, Daniel Kahneman outlines prospect theory and how ...

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In order to create a culture of experimentation with your a/b testing, you have ...

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Learn the basic statistics and terms you need to understand to do successful split ...

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One of the most common misconceptions that comes up over and over is the ...

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We are staying from home working from shopping online. We aren’t seeing each other ...

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