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Category Archives for "Strategic Testing"

Global Pandemic and A/B Testing

We are staying from home working from shopping online. We aren’t seeing each other except over digital checkerboards as we sit at home and share our screens. If nothing else, this pandemic has shown the need for better digital experiences that have been fully vetted through a/b testing.

I just talked to one of my good friends that I worked with years ago. He has been from industry to industry doing great work and he is now with a massive company that doesn’t do any digital testing. They have basic analytics, but split testing, a/b testing, or multivariate testing.

As one of the main ways of getting causal data why would you leave your digital fate to guesswork? Why would trust data or research or studies that were with the majority of your actual population?

I hope and pray that this calamity brings the world closer together even as borders are closed. I hope that companies and executives see the need to update their antiquated optimization and research thinking to move into the future of digital optimization using the best strategies and tools available to us today.

If your company isn’t maxing out the discover it can do on its digital channels, I invite you to seize this moment and lift with me the banner of digital experience optimization.

A/B Testing for UX Designers

Are you a UX Designer that has had your designs questions by a manager? Have you ever wondered how you can make design decisions with certainty? Let me show you why UX Designers love A/B testing.

In this video, you will learn several things to improve your testing efforts including:

  • The reason why A/B testing is so valuable
  • The 6 reasons why UX Designers love A/B Testing
  • The 5 steps of a UX A/B Testing Process

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

A/B Testing vs Multivariate Testing

What is the difference between an A/B test and a Multivariate test? When should you use one test versus the other? What are the key differences between multivariate testing and A/B testing? In this video, we will review the main points that conversion rate optimizers need to understand to appropriately leverage the right tool for the job.

I will also teach the holistic testing strategy of using A/B testing and multivariate testing together.

In this video, you will learn several things to improve your testing efforts including:

  • The Goals of the A/B test versus the multivariate test
  • The Benefits of doing A/B testing versus the multivariate testing
  • The Cons of the A/B test versus the multivariate test
  • The Use Cases for A/B testing versus the multivariate testing
  • How the hypothesis differs between the A/B test and the multivariate test
  • The Holistic Testing Strategy to leverage as you make the best use of both testing methods

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

A/B Testing Skills For Professional Optimizers

What are the skills of the best digital optimizers? What skills do you need to have to be successful as you optimize site experiences? If you are new CRO or are looking at doing more A/B testing, you will need these skills to be successful.

In this video, you will learn:

  • Skills you need to be a professional optimizer
  • Skills you don’t to be a professional optimizer
  • People skills you’ll want to focus on

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

A/B Testing for Product Managers

You have a product you are in charge of, but how do you improve it? How do you show the organization and your management that it is getting better? How do you know what features of your product are most valuable and those that are hurting your product?

In this video, you will learn several things to improve your testing efforts including:

  • The benefits of A/B testing for product managers
  • What is A/B Testing
  • Things you can test
  • Testing tools you can use
  • 9 Simple steps to get started with A/B testing

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

“My Precious” A/B Testing Strategy

Every business has its “precious” – those things about their site that they think are super important. The “My Precious” A/B testing strategy pushes us to challenge and question those elements we think are most valuable.

Why would you want to destroy your precious? Why would you want to remove your best and most favorite elements and pages? In this video, we will answer those questions and more.

You will learn several things to improve your testing efforts including:

  • What the My Precious testing strategy is
  • How to employ it
  • The value of doing it
  • The negative impact of not doing this strategy

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Moving others from Validating Assumptions to Data-Driven Optimization

Most optimizers know that we shouldn’t be validating our assumptions and we work to be less biased. The challenge is we work with people and clients who may not be used to a disciplined data-driven approach like A/B Testing. What do you do when someone else only wants data to validate themselves.

In this video, I will share three practical tips you can start using today to help other people you work with be more open to using data. As you help others recognize and overcome their opinions and assumptions you help them be more data-driven and improve the outcomes of the optimization program.

In this video, you will learn several things to improve your testing efforts including:
• The danger of validation
• Two recent experience of validating vs. data-driven decision making
• 3 practical ways to get people out of opinion and into data

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Ideation Framework

Coming up with better split testing ideas will allow you to get better results with your testing. This ideation framework will unlock the creativity you need to generate the best ideas possible. By using a framework for ideation you can get more consistent brainstorm sessions and you will be able to explore opportunities you hadn’t thought of before.

In this video, you will learn several things to improve your testing efforts including:

  • The importance of using a framework to unleash creativity
  • The three steps to use this ideation framework
  • The four categorical boundaries you should
  • Several examples of how to apply this in practice

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Asking Visitors vs Visitor Behavior

Industry professionals are good at arguing why their services are essential. Those professionals that advocate the use of qualitative testing will tell you why it is so important. In this video, we will address their main arguments and the counter thinking of the true digital tester.

At the end, I will also review a case study where we used qualitative data to answer some important business questions. With this case study, you will learn the 3 ways you should be using qualitative data.

In this video, you will learn several things to improve your testing efforts including:

  • Arguments for qualitative testing
  • Counter-arguments that show why most qualitative data is overrated
  • How you can use qualitative data to answer business questions
  • The three things to remember to maximize the value of qualitative data

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

SEO and AB Testing

Does A/B testing negatively affect SEO? Will your SEO suffer if you do A/B testing? What if you are making major changes, will that hurt your SEO? In this video, I will cover the 3 major things to consider regarding SEO and A/B Testing. We will also review the 4 things Google says to do to make sure your testing doesn’t affect your SEO.

In this video, you will learn several things to improve your testing efforts including:
• What Google says about ab testing impact on SEO
• The motivations of the search engines
• Tangible benefits vs intangible benefits
• 4 Practical implementation tips from Google

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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