Execution and Reporting, Personalization, Testing Infrastructure, Testing Tools

Optimizely X Tutorial 2019 – How to Use Optimizely for A/B, MVT, Personalization, Program Management

Overview of the way Optimizely is used for a/b testing and experience optimization. ...

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Personalization, Strategic Testing

Adobe Summit 2019 on Personalization – The Good, Bad, & Ugly

After attending the Adobe Summit, here are my thoughts on what they got right ...

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Execution and Reporting, Personalization, Strategic Testing, Testing Infrastructure

10 Rookie Mistakes Made By A/B Testers

Here are some mistakes you can avoid if you are new to a/b testing. ...

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Personalization, Strategic Testing

Targeting Your AB Tests? Why You Probably Shouldn’t

Why you should rarely target an audience or use less than 100% of visitors ...

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Personalization

#1 Website Personalization Mistake and 6 Steps to Avoid It

There are many ways to do website personalization wrong and a lot of what ...

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