Learn the basic statistics and terms you need to understand to do successful split ...

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One of the most common misconceptions that comes up over and over is the ...

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In order to do successful experience optimization, you have to have the right culture ...

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Which metric should you use to call a successful test winner, your macro conversion ...

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Split test results that don’t show an annualized impact aren’t as good for a ...

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How much traffic should you have per test? What about the ability to choose ...

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