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Category Archives for "A/B Testing Examples"

WebsiteBox Existence Testing

This A/B testing example shows a case study from WebsiteBox.com. The very first two tests we did with them helped us learn how to prioritize our testing to make future tests even more valuable.

These tests show how to do a back to back existence knockout punch that would be great for the first two tests of any site. 

This video will help you learn a ton about foundational tests to jumpstart your split testing.

In this video, you will learn several things to improve your testing efforts including:

  • The efficiency of existence testing current pages and content
  • Learning over lift approach
  • Learning regardless of loss in lift
  • How the relative impact of existence testing helps prioritize efforts
  • How to do a reverse existence test
  • Combination effect of elements
  • Redesign based on the discovered value of elements relative to each other

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Intelligent Risk Taking

Many marketers and executives wonder if changing the site with A/B Testing is risky. They wonder about visitors seeing a lower performing experience during a split test. They question if we are moving people’s cheese with tests.

All of these concerns are related to risk. I will show you the strategies and concepts to use to help people overcome their misconceptions about risk.

At the end of the video, we will review a Norwegian Cruise Lines case study that was worth millions in revenue to them and increased revenue per visitor by 13%.

Better testing by understanding positive risk.
In this video, you will learn several things to improve your testing efforts including:

  • How risk is both positive and negative
  • How testing maximizes positive risk and minimizes negative risk
  • How testing has actual risks and perceived risks
  • 5 of the ways that split testing is intelligent risk taking
  • An example of how taking positive risks can drive a lot of revenue and conversions for your business

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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