In order to get more value by running more and better tests, you have to do more tests. To do more tests you have to create a cross-functional testing team. With the right roles represented a cross-functional testing team enables valuable testing. In this video, you will learn several things to improve your testing efforts including: The key roles that every successful cross-functional testing team has representedWhat to do ...

​Read More

Not all data is equal, but in decision making, you often hear all data being given equal weight. I am going to show you the 3 factors you should use when you evaluate how good a type of data is. We will also talk about how bias can be part of any data set and how it creeps into different types of data. 3 Factors • Correlation vs. Causation ...

​Read More

There are many testing methodologies to answer business questions, but not all of them are equal. Some prefer one method over another and neglect using multiple methods. This video compares and contrasts Usability Testing vs. A/B Testing. Having worked extensively with an organization that was very entrenched in doing usability testing, I have found there are good and bad things about each approach. There is also an optimal way ...

​Read More

Rapid iterations sound great in theory, but if it is done wrong it can be devastating for an organization and its customers. Rapidly iterating without the causal data you get from A/B Testing can also be detrimental. Iterating within a strong optimization program is the surest way to iterate rapidly in the right direction. In this video, you will learn several things to improve your testing efforts including: The ...

​Read More

Too often organizations make decisions based on just a few pieces of qualitative feedback or a limited sampling of the quantitative data available. In this video, you will learn how to quantify qualitative feedback so that it can be measured and understood for what it truly is. You will also learn about using the full set of quantitative data available to you. By quantifying the qualitative and using more ...

​Read More

The three types of metrics are your business metrics (those that impact your bottom line), your test specific metrics (those that are unique to each test), and your analytics metrics (those that are in all your analytics tools). We will use a real-life example of what these metrics look like for a business. In this video, you will learn several things to improve your testing efforts including: The differences ...

​Read More