A rate of action by itself doesn’t tell you if it is good or bad. Most rates of action are used in correlative data sets and lead to poor recommendations. In this video, I will show you a common example of how rates of action are used improperly. We will also discuss the two things needed to make your rates of action actionable. Comparable data setsCausal data Testing Theory ...

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True optimization experts understand this very important principle. We don’t optimize conversion rates and we aren’t A/B testing teams. We aren’t split testers who also run multivariate tests. We are experience optimizers. Our true success as optimizers in the digital marketing industry is to realize that we are optimizing the visitor experience. We aren’t optimizing rates or running tests. If we aren’t improving the visitor experience we are potentially ...

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The best conversion rate optimizers use multiple testing strategies to maximize the conversions and learnings with their split tests. In this video, I will show you a few of the strategies we employed to optimize our home page. A/B Testing is a dynamic process and the strategic approaches used should be dynamic as well. Knowing what strategies to use at what time is essential to maximizing impact. In this ...

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After a visitor has completed the main action you want them to take, what should you do with them at that point? Once an order is complete you aren’t done with your visitors. They have a relationship with you and you have a relationship with them. Just because they have completed an order or signed up, that relationship still needs to be nurtured to encourage future opportunities. This is ...

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Trying to optimize a digital experience while you are hypothesis handicapped is like trying to live with handcuffs on. This video talks about 4 symptoms of being hypothesis handicapped and 4 ways to be free of it. Optimizers that handicap their hypothesis don’t get the gains they otherwise would with their testing because they limit the possibilities of things they try. In this video, we will discuss the makeup ...

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In order to do successful experience optimization, you have to have the right culture of optimization. There are many things that influence a culture of successful A/B Testing and there are even more elements of your culture that hurt your split tests. In this video, I will cover 5 things that company cultures tend to develop that can hurt your conversion rate optimization efforts. In this video, you will ...

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