Learn the basic statistics and terms you need to understand to do successful split testing. This video won’t focus on how to interpret results but will teach you the foundational statistics you need to understand. In this video, you will learn about foundational ideas of statistics and testing including: Population of the ab testSamples both random and representativeLift CalculationStatistical SignificanceP-valueConfidence Interval Testing Theory is where professional testers turn to ...

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One of the most common misconceptions that comes up over and over is the idea of not having too many people in a test because it will be risky. It is often expressed in a phrase like “let’s start with a lower amount of traffic and then increase it over time once we know everything is working well.” In this video, you will learn several things to improve your ...

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We are staying from home working from shopping online. We aren’t seeing each other except over digital checkerboards as we sit at home and share our screens. If nothing else, this pandemic has shown the need for better digital experiences that have been fully vetted through a/b testing. I just talked to one of my good friends that I worked with years ago. He has been from industry to ...

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Are you a UX Designer that has had your designs questions by a manager? Have you ever wondered how you can make design decisions with certainty? Let me show you why UX Designers love A/B testing. In this video, you will learn several things to improve your testing efforts including: The reason why A/B testing is so valuableThe 6 reasons why UX Designers love A/B TestingThe 5 steps of ...

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What is the difference between an A/B test and a Multivariate test? When should you use one test versus the other? What are the key differences between multivariate testing and A/B testing? In this video, we will review the main points that conversion rate optimizers need to understand to appropriately leverage the right tool for the job. I will also teach the holistic testing strategy of using A/B testing ...

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What are the skills of the best digital optimizers? What skills do you need to have to be successful as you optimize site experiences? If you are new to CRO or are looking at doing more A/B testing, you will need these skills to be successful. In this video, you will learn: Skills you need to be a professional optimizerSkills you don’t to be a professional optimizerPeople skills you’ll ...

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