December 27

Beware the Best Practices


Most best practices aren’t actually best practices. In this video, we will discuss what a best practice is and I will show you examples of “best practices” that actually aren’t.

A best practices applies universally to different websites and different industries. Too many experts proclaim best practices that are actually test ideas. In this video I will help you learn how to identify split testing best practices.

In this video, you will learn several things to improve your testing efforts including:

  • What a best practice is
  • The three steps to identify best practices
  • Examples from multiple websites of bad best practices

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

You may also like

2600 Year Old AB Test

2600 Year Old AB Test

Prospect Theory, Loss Aversion, and A/B Testing

Prospect Theory, Loss Aversion, and A/B Testing
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Ready take your optimization to the next level?

The optimization master class by Rhett will teach you everything you need to know to master the experience optimization. Take your A/B testing to new levels as Rhett teaches you the foundational, intermediate, and advanced principles of conversion rate optimization.