Beware the Best Practices

Most best practices aren’t actually best practices. In this video, we will discuss what a best practice is and I will show you examples of “best practices” that actually aren’t.

A best practices applies universally to different websites and different industries. Too many experts proclaim best practices that are actually test ideas. In this video I will help you learn how to identify split testing best practices.

In this video, you will learn several things to improve your testing efforts including:

  • What a best practice is
  • The three steps to identify best practices
  • Examples from multiple websites of bad best practices

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.