Beware the Best Practices
Most best practices aren’t actually best practices. In this video, we will discuss what a best practice is and I will show you examples of “best practices” that actually aren’t.
A best practices applies universally to different websites and different industries. Too many experts proclaim best practices that are actually test ideas. In this video I will help you learn how to identify split testing best practices.
In this video, you will learn several things to improve your testing efforts including:
- What a best practice is
- The three steps to identify best practices
- Examples from multiple websites of bad best practices
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.