November 27

Actionable Rates of Action


A rate of action by itself doesn’t tell you if it is good or bad. Most rates of action are used in correlative data sets and lead to poor recommendations.

In this video, I will show you a common example of how rates of action are used improperly. We will also discuss the two things needed to make your rates of action actionable.

  1. Comparable data sets
  2. Causal data

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.


You may also like

A/B Testing Misconception More Traffic is More Risk

Global Pandemic and A/B Testing

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Ready take your optimization to the next level?

The optimization master class by Rhett will teach you everything you need to know to master the experience optimization. Take your A/B testing to new levels as Rhett teaches you the foundational, intermediate, and advanced principles of conversion rate optimization.