June 19

AB Testing Statistics Made Easy

Learn the basic statistics and terms you need to understand to do successful split testing. This video won’t focus on how to interpret results but will teach you the foundational statistics you need to understand.

In this video, you will learn about foundational ideas of statistics and testing including:

  • Population of the ab test
  • Samples both random and representative
  • Lift Calculation
  • Statistical Significance
  • P-value
  • Confidence Interval

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.


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