A/B Testing for Product Managers

You have a product you are in charge of, but how do you improve it? How do you show the organization and your management that it is getting better? How do you know what features of your product are most valuable and those that are hurting your product?

In this video, you will learn several things to improve your testing efforts including:

  • The benefits of A/B testing for product managers
  • What is A/B Testing
  • Things you can test
  • Testing tools you can use
  • 9 Simple steps to get started with A/B testing

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.