About this course
Good a/b tests happen because of good strategy.
Companies don’t understand what theory is and why it is so important.
In this course, you will learn why testing theory is vital to your testing business.
Companies that don't know about testing or that don't do testing are missing out on learning what works for their customers and what makes them money as a business.
In this introductory course, we will cover the basics of what testing is and the types of changes you can make. We will also discuss the different types of tests that can be run.
Companies put bad test ideas into their testing tools and get results that are meaningless and in some cases misleading.
This course is an introductory course that highlights the importance of putting good inputs into the testing program. This course will be good background for the more advanced and in-depth courses that follow.
Some proclaimed experts like to say that as you become more advanced with testing you will run more advanced tests - referring to the type of tests. Like you will only run Multivariate tests
Types of tests are like tools in a tool box and learning what all the testing tools are and when to use them will help you choose the type of test that you should run.
Too many testers don't give proper respect to testing as a discipline and they neglect the fact that proper testing requires both art and science. This can lead to very haphazard testing and causes companies to fail in their testing efforts. Companies think that a testing program is about running tests, but it is much much more than that.
In this course, we will review how the scientific method of testing can give focus to your testing efforts. This will be a foundational course that will lead to more advanced methodology and strategic theory courses. This course will also illustrate why some of the foundational infrastructure and process need to be in place.
Too many companies have their pet ideas they have been waiting to test and more often than not those random ideas aren't the best tests they could run to learn and maximize efficiency. When they actually test a few of their ideas they get flat or losing results and then they get frustrated and the testing program loses steam.
The first test of your site or a new test of series doesn't have to be a wild guess. It can be the most disciplined and efficient of all your tests. Your first test can be the beginning of a journey that can lead you to the buried treasure of your site. In this course I will show you the best questions to ask that will help you learn the most, maximize the value of your initial tests, and lead to the best follow up tests.
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