Advanced A/B Testing and Optimization Strategies

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More Winning Tests

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Optimal Number of Variations Per A/B Test?

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Hypothesis Strategies

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Strategies to Avoid Becoming Hypothesis Handicapped

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Evaluating A/B Tests with the Efficiency Equation

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Ideation Framework for Generating A/B Testing Ideas

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Existence Testing Strategy

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Baseline Testing Strategy

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Self Selection Strategy

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Examples: Baseline and Self Selection Tests

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The "Guess Who" Testing Strategy

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"My Precious" Testing Strategy

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Zoom Zoom Testing Strategy

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Speed vs Control Testing Strategy

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Rapid Iteration Strategies

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CTA Stacking Strategy

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"The Impossible" Testing Strategy

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Combining Multiple Testing Strategies