ONLY FOR LOGGED-IN USERS
18 lessons | Advanced
ONLY FOR LOGGED-IN USERS
6 lessons | Foundational
Do you want more impactful results with each A/B test you run? Do you want split tests that generate larger lifts? Do you want gains that have real impact on revenue for your business?
In this course you will learn the advanced conversion rate optimization strategies I have used to get massive gains on test after test.
Good A/B testing happens because of good strategy, being able to execute the tests well, and because the organization is bought into testing. In this course, you will learn the foundational things you need to know to begin doing good A/B Testing. This is the perfect course for someone that is new to Experience Optimization and wants to learn some of the foundational concepts to level up their knowledge.
Modules in Each Course
Strategize before you use advanced strategies
More Winning Tests
Optimal Number of Variations Per A/B Test?
Strategies to Avoid Becoming Hypothesis Handicapped
Evaluating A/B Tests with the Efficiency Equation
Ideation Framework for Generating A/B Testing Ideas
Advanced A/B Testing strategies for bigger lifts and more winners
Existence Testing Strategy
Baseline Testing Strategy
Self Selection Strategy
Examples: Baseline and Self Selection Tests
The "Guess Who" Testing Strategy
"My Precious" Testing Strategy
Zoom Zoom Testing Strategy
Speed vs Control Testing Strategy
Rapid Iteration Strategies
CTA Stacking Strategy
"The Impossible" Testing Strategy
Combining Multiple Testing Strategies
Foundational Testing Strategies
Importance of Testing Theory
What is A/B Testing?
Feed the Machine - Garbage In Garbage Out
Types of Tests and When to Use Them
Scientific Method and Digital Testing
Beginning a Testing Series - What to Test First and Existence Testing
Foundational Testing Infrastructure
How to Build a Testing Program
Calling a Winner - Metrics and the Human Element
Creating Infrastructure with Process
Creating Infrastructure with Documentation
Foundational Culture of Optimization
Cross Functional Team - The Right Resources Roles and Responsibilities
Goals of the Testing Program and Benchmarking Success
Metrics to Money - Primary and Secondary Success Metrics
Turnover, Training, Onboarding, and Enablement
If you are ready to ramp up your optimization game then choose your course and let's improve the conversions on each test that you run!
Advanced Strategy Course
For increased conversions per test
Simple, fast and effective flexible move