April 11

A/B Testing & Statistical Significance – 4 Steps to Know How to Call a Winning Test

How long should I run my split test? How do I call a winning a/b test? How much traffic do I need for my test? We will talk about A/B Testing Significance and how to use data and the human element. We will cover the 4 things to look at to make sure your conversion rate optimization campaigns aren’t wrongly declaring winners.

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.


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Ready take your optimization to the next level?

The optimization master class by Rhett will teach you everything you need to know to master the experience optimization. Take your A/B testing to new levels as Rhett teaches you the foundational, intermediate, and advanced principles of conversion rate optimization.

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