April 11

A/B Testing Better: Stop Trying To Figure Out WHY – Do This Instead


As humans we have a need to discover why something is happening. We are conditioned to need a reason for everything. Growing up, parents might have said why did you hit your brother and we would need to come up with a reason why. That mentality carries over to the work place where we think we need a reason why things happen.

Instead of trying to find out why – brainstorm a why and build an experience for that context and audience.

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