In order to do successful experience optimization, you have to have the right culture of optimization. There are many things that influence a culture of successful A/B Testing and there are even more elements of your culture that hurt your split tests.
In this video, I will cover 5 things that company cultures tend to develop that can hurt your conversion rate optimization efforts.
In this video, you will learn about some of the cultural challenges companies face including:
- Fear of change
- Overuse of other research methods
- Guessing without data
- Relying on correlative data
- The IT Beast
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.