October 24

5 Cultural Quagmires Stopping Your A/B Testing

In order to do successful experience optimization, you have to have the right culture of optimization. There are many things that influence a culture of successful A/B Testing and there are even more elements of your culture that hurt your split tests.

In this video, I will cover 5 things that company cultures tend to develop that can hurt your conversion rate optimization efforts.

In this video, you will learn about some of the cultural challenges companies face including:

  • Fear of change
  • Overuse of other research methods
  • Guessing without data
  • Relying on correlative data
  • The IT Beast

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.


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