June 27

3 Reasons to A/B Test the “Impossible”

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As you are doing conversion rate optimization, you will get push back from stakeholders, technical people, and even team members. They will tell you the same thing, that an A/B test can’t or shouldn’t be done. “We can’t build that test,” or “So and so doesn’t like that split test,” or “That A/B test is too complex.”

This video will address 3 reasons why you should A/B test the impossible.

In this video, you will learn several things to improve your testing efforts including:

  • The three benefits of testing things that people say you shouldn’t
  • How to test something that is impossible
  • Fake it before you make it strategy
  • Cautions in testing the impossible

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.


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