June 27

3 Reasons to A/B Test the “Impossible”


As you are doing conversion rate optimization, you will get push back from stakeholders, technical people, and even team members. They will tell you the same thing, that an A/B test can’t or shouldn’t be done. “We can’t build that test,” or “So and so doesn’t like that split test,” or “That A/B test is too complex.”

This video will address 3 reasons why you should A/B test the impossible.

In this video, you will learn several things to improve your testing efforts including:

  • The three benefits of testing things that people say you shouldn’t
  • How to test something that is impossible
  • Fake it before you make it strategy
  • Cautions in testing the impossible

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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