Archive

Monthly Archives: March 2020

Global Pandemic and A/B Testing

We are staying from home working from shopping online. We aren’t seeing each other except over digital checkerboards as we sit at home and share our screens. If nothing else, this pandemic has shown the need for better digital experiences that have been fully vetted through a/b testing.

I just talked to one of my good friends that I worked with years ago. He has been from industry to industry doing great work and he is now with a massive company that doesn’t do any digital testing. They have basic analytics, but split testing, a/b testing, or multivariate testing.

As one of the main ways of getting causal data why would you leave your digital fate to guesswork? Why would trust data or research or studies that were with the majority of your actual population?

I hope and pray that this calamity brings the world closer together even as borders are closed. I hope that companies and executives see the need to update their antiquated optimization and research thinking to move into the future of digital optimization using the best strategies and tools available to us today.

If your company isn’t maxing out the discover it can do on its digital channels, I invite you to seize this moment and lift with me the banner of digital experience optimization.

A/B Testing for UX Designers

Are you a UX Designer that has had your designs questions by a manager? Have you ever wondered how you can make design decisions with certainty? Let me show you why UX Designers love A/B testing.

In this video, you will learn several things to improve your testing efforts including:

  • The reason why A/B testing is so valuable
  • The 6 reasons why UX Designers love A/B Testing
  • The 5 steps of a UX A/B Testing Process

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

A/B Testing vs Multivariate Testing

What is the difference between an A/B test and a Multivariate test? When should you use one test versus the other? What are the key differences between multivariate testing and A/B testing? In this video, we will review the main points that conversion rate optimizers need to understand to appropriately leverage the right tool for the job.

I will also teach the holistic testing strategy of using A/B testing and multivariate testing together.

In this video, you will learn several things to improve your testing efforts including:

  • The Goals of the A/B test versus the multivariate test
  • The Benefits of doing A/B testing versus the multivariate testing
  • The Cons of the A/B test versus the multivariate test
  • The Use Cases for A/B testing versus the multivariate testing
  • How the hypothesis differs between the A/B test and the multivariate test
  • The Holistic Testing Strategy to leverage as you make the best use of both testing methods

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

A/B Testing Skills For Professional Optimizers

What are the skills of the best digital optimizers? What skills do you need to have to be successful as you optimize site experiences? If you are new CRO or are looking at doing more A/B testing, you will need these skills to be successful.

In this video, you will learn:

  • Skills you need to be a professional optimizer
  • Skills you don’t to be a professional optimizer
  • People skills you’ll want to focus on

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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