“My Precious” A/B Testing Strategy
Every business has its “precious” – those things about their site that they think are super important. The “My Precious” A/B testing strategy pushes us to challenge and question those elements we think are most valuable.
Why would you want to destroy your precious? Why would you want to remove your best and most favorite elements and pages? In this video, we will answer those questions and more.
You will learn several things to improve your testing efforts including:
- What the My Precious testing strategy is
- How to employ it
- The value of doing it
- The negative impact of not doing this strategy
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.
Moving others from Validating Assumptions to Data-Driven Optimization
Most optimizers know that we shouldn’t be validating our assumptions and we work to be less biased. The challenge is we work with people and clients who may not be used to a disciplined data-driven approach like A/B Testing. What do you do when someone else only wants data to validate themselves.
In this video, I will share three practical tips you can start using today to help other people you work with be more open to using data. As you help others recognize and overcome their opinions and assumptions you help them be more data-driven and improve the outcomes of the optimization program.
In this video, you will learn several things to improve your testing efforts including:
• The danger of validation
• Two recent experience of validating vs. data-driven decision making
• 3 practical ways to get people out of opinion and into data
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.
Ideation Framework
Coming up with better split testing ideas will allow you to get better results with your testing. This ideation framework will unlock the creativity you need to generate the best ideas possible. By using a framework for ideation you can get more consistent brainstorm sessions and you will be able to explore opportunities you hadn’t thought of before.
In this video, you will learn several things to improve your testing efforts including:
- The importance of using a framework to unleash creativity
- The three steps to use this ideation framework
- The four categorical boundaries you should
- Several examples of how to apply this in practice
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.