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Monthly Archives: February 2020

A/B Testing for Product Managers

You have a product you are in charge of, but how do you improve it? How do you show the organization and your management that it is getting better? How do you know what features of your product are most valuable and those that are hurting your product?

In this video, you will learn several things to improve your testing efforts including:

  • The benefits of A/B testing for product managers
  • What is A/B Testing
  • Things you can test
  • Testing tools you can use
  • 9 Simple steps to get started with A/B testing

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

“My Precious” A/B Testing Strategy

Every business has its “precious” – those things about their site that they think are super important. The “My Precious” A/B testing strategy pushes us to challenge and question those elements we think are most valuable.

Why would you want to destroy your precious? Why would you want to remove your best and most favorite elements and pages? In this video, we will answer those questions and more.

You will learn several things to improve your testing efforts including:

  • What the My Precious testing strategy is
  • How to employ it
  • The value of doing it
  • The negative impact of not doing this strategy

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Moving others from Validating Assumptions to Data-Driven Optimization

Most optimizers know that we shouldn’t be validating our assumptions and we work to be less biased. The challenge is we work with people and clients who may not be used to a disciplined data-driven approach like A/B Testing. What do you do when someone else only wants data to validate themselves.

In this video, I will share three practical tips you can start using today to help other people you work with be more open to using data. As you help others recognize and overcome their opinions and assumptions you help them be more data-driven and improve the outcomes of the optimization program.

In this video, you will learn several things to improve your testing efforts including:
• The danger of validation
• Two recent experience of validating vs. data-driven decision making
• 3 practical ways to get people out of opinion and into data

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Ideation Framework

Coming up with better split testing ideas will allow you to get better results with your testing. This ideation framework will unlock the creativity you need to generate the best ideas possible. By using a framework for ideation you can get more consistent brainstorm sessions and you will be able to explore opportunities you hadn’t thought of before.

In this video, you will learn several things to improve your testing efforts including:

  • The importance of using a framework to unleash creativity
  • The three steps to use this ideation framework
  • The four categorical boundaries you should
  • Several examples of how to apply this in practice

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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