Archive

Monthly Archives: January 2020

SEO and AB Testing

Does A/B testing negatively affect SEO? Will your SEO suffer if you do A/B testing? What if you are making major changes, will that hurt your SEO? In this video, I will cover the 3 major things to consider regarding SEO and A/B Testing. We will also review the 4 things Google says to do to make sure your testing doesn’t affect your SEO.

In this video, you will learn several things to improve your testing efforts including:
• What Google says about ab testing impact on SEO
• The motivations of the search engines
• Tangible benefits vs intangible benefits
• 4 Practical implementation tips from Google

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Counterweight Measurement

It is possible to over-optimize to a metric. The counterweight measurement strategy is your safeguard to keep you from optimizing to short term gains at the expense of long term loss.

This strategy is designed to give you a gut check on your results to ensure that you are aren’t robbing your future success and helps you appropriately balance your metrics and results.

In this video, you will learn several things to improve your testing efforts including:

  • What the counterweight measure strategy is
  • How to decide your counterweight metrics
  • Examples of what it looks like in practice

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Living Roadmaps

At the first of the year, most companies plan what they will do for the year and the quarters ahead. Rather than just making a plan, the best optimization organizations make a Living Roadmap. This video is all about what a living roadmap is, how to use, and how it can help you do better testing and get more conversions.

A living roadmap allows you to be flexible in your conversion rate optimization plan. By prioritizing and re-prioritizing ideas and work into a living roadmap you give a strategic boost to a/b testing efforts.

In this video, you will learn several things to improve your testing efforts including:

  • Why a living roadmap is essential
  • What a living roadmap is
  • What fields you should have on your roadmap
  • When you should change your roadmap and when you shouldn’t
  • How you should prioritize your living roadmap

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

Tack On A/B Testing Strategy Blunder

This video is about a common strategy error that if avoided will give you better testing and improved results. The Tack On Blunder is a subtle mistake that creeps into split testing strategies. This error is when you add additional variations to a test that focuses on a different business question than the original question was seeking to answer.

In this video, you will learn three side effects of this A/B testing blunder:

  1. Limits ideas that are tried
  2. Makes tests and analysis more complex
  3. Creates the illusion of learning more

Testing Theory is where professional testers turn to do better A/B testing and get more conversions.

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