Have you wondered if
you can run multiple A/B Tests at once? If you run more than one split test at
once and do it correctly, running multiple tests can maximize your gains. If
however, it is done incorrectly your testing program is put at risk.
This video will
review the important considerations in making the decision to run multiple
tests at once.
The strategy of running multiple tests at once
How location impacts the decision
How traffic levels impact the decision
Testing Theory is
where professional testers turn to do better A/B testing and get more
conversions.
Do you feel like the
organization you work with isn’t doing as much testing as you could? Are you
looking for strategies on how to create buy-in for your testing program? I will
share with you 7 ways to get the buy-in you need to do more split testing.
These are strategies
that I have employed to take businesses doing no testing to making testing
essential to the roadmap and planning of the business.
In this video, you
will learn several things to improve your testing efforts including:
Partner
Teaching and training about A/B Testing
Proactive split testing plans
Evangelizing data and results
Identifying multiple angles, departments, and people
Using all your resources and finding allies
Having patience
Testing Theory is
where professional testers turn to do better A/B testing and get more
conversions.
What is data
science? What makes a good data scientist? What does A/B Testing have to do
with data science? What is the hierarchy of needs for data science? Learn the
answers to all these questions and more as we take a look at how optimization
and learning with data is best accomplished with experimentation.
In this video, you
will learn several things to improve your testing efforts including:
What data science is
How A/B Testing fits into the data science hierarchy of needs
The relationship between machine learning & AI and A/B Testing
What makes a good data scientist
Testing Theory is
where professional testers turn to do better A/B testing and get more
conversions.
In order to get more
value by running more and better tests, you have to do more tests. To do more
tests you have to create a cross-functional testing team. With the right roles
represented a cross-functional testing team enables valuable testing.
In this video, you
will learn several things to improve your testing efforts including:
The key roles that every successful cross-functional testing team has represented
What to do when you are missing critical roles
How to grow your team when you are short on necessary roles
Testing Theory is
where professional testers turn to do better A/B testing and get more
conversions.
