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Hi, I am Rhett Norton. I help experimenters up-level their  strategies to improve digital products and increase revenue.

The best digital experimentation is powered by many research methodologies and many testing strategies.
Important research methodologies include A/B and multi-variate testing, analytics, heat maps, screen recordings, surveys, social listening, usability testing, focus groups, and interviews.
Essential testing strategies balance exploration of value with exploitation that increases profits.
Exploration testing strategies help you learn what paths, pages, and elements are best for your visitors. Most experimenters don't do enough exploration and end up testing things that don't matter which results in low lifts.
Exploitation strategies on the other hand, maximize the value of pages, elements, or segments previously discovered to be valuable. Exploitation is iterating until you have tapped all the potential value.
At the end of the day you want better products, more conversions, and higher lifts with your experiments.
This will help you grow your business, make you more money, or get that next promotion.

Three more ways I can help you.

01

The Testing Theory Newsletter

Valuable A/B testing tips, strategies, resources, and videos


02

Advanced Digital Courses for Experimenters

Self-paced courses teach you how to apply exploration and exploitation testing strategies and used mixed methodologies for the best data inputs.


03

Custom Consulting

Let's talk through the specifics of your business so I can show you how these principles apply to the work you are doing now. 


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