Exploration strategies help you learn what paths, pages, and elements are best for your visitors. Most people doing A/B testing don't do enough exploration so they end up testing things that don't matter and get low lifts with their tests. By testing to discover where the value is you will find what moves the needle for your visitors.
Exploration Strategies include:
Exploitation strategies help maximize the value of pages, elements, or segment that you discovered doing exploration testing. When you know something is valuable, the next step is to keep iterating on that element until you have tapped all the potential value. You'll know when you are done because you will see diminishing returns with each test.
Exploitation Strategies include:
I can say with confidence that my optimization program has become more focused, more efficient, and somehow easier to manage. Rhett has really helped us focus our program while challenging us to get the most out of it.
Rhett has a tremendous ability to translate testing methodologies to a large group through easily digestible material. It has been Rhett's positive demeanor and constant willingness to go the extra mile that has allowed us to ramp up our testing infrastructure in a short period of time.
Rhett brings experience from multiple clients in multiple industries to enhance our testing optimization. His great passion to create the optimal approach to testing best practices has improved the quality of our testing program.
By running a multi-variate test on the calls to action we were able to increase conversions and learn which colors and which verbiage was most profitable. Improving these CTAs led to an extra $1 million in annualized revenue.
We increased searches by 71% by isolating different variables of search to learn what parts of the search experience helped visitors to search more.
By isolating individual elements in a large existence test, we were able to determine the exact elements that were driving the click-throughs from the home page. This allowed us to prioritize the most important elements of the home page.
By changing the default sort order of products on the page we increased conversions by 14% and learned that the best way to sort for those products was by lowest to highest price.
By redirect visitors from the phones overview page to the list page we learned that getting them right into the shopping experience increased AOV by 9%.
We increased AOV by 37% by using an auto-playing video rather than an infographic. We learned the infographic wasn't as good as the video and auto-playing was much better than a video that didn't auto-start.
By hiding the package builder we learned that it was a helpful element to the page. We also learned that having a compare page that allowed the visitor to select the area of comparison increased conversions by 13%.
By iterating on the product image we were able to generate significant lift on three tests that were worth $12.5 million in annual incremental revenue. Uniform Advantage also saved money by reducing the need for as many models in their product imagery.Â
By removing elements on the checkout page that were making it even more complicated than it was, we increased revenue per visitor by 5% which was worth almost $1 million in annual incremental revenue.
By testing different presentations of a new free shipping banner we were able to increase revenue per visitor by 20%. The increase in sales was worth about $4 million in incremental annual revenue.
By hiding the booking widget and rearranging it on the page, we learned the value of the widget and the impact of the location of the widget on conversions. The highest lift came from removing the widget which led us to question and iterate on the widget itself.
By running a baseline test where we drastically changeg the entire page we increased the site conversion rate by 3% which was a 114% lift over the control.
By isolating elements on the home page we learned the listings needed to be higher, the hero banner was helpful but should be lower and the bottom section of the page wasn't contributing any value.
By redirecting visitors from a product page to a page that taught them about the product we increased the conversion rate by 5.5% which was worth $12,000 in incremental annual revenue.
By testing the existence of recommendations on the home page we had a 14% lift which was worth $3 million in annualized revenue.
Header | Working with Rhett | CRO AGencies |
|---|---|---|
Expertise | 17 years of data and experimentation expertise | Most work is done by very junior staff or someone newer to testing |
Conversion Research | I use proven advanced testing strategies, your analytics data, and qualitative research methods to systematically learn about your site and visitors | Most agencies will recommend tests based on what they "think" will increase conversions. This is often a limited Heuristic analysis |
Design and Development | Your own design and development resources are used to stream line the process and save you costs | Agencies that do the design and development for your charge exorbitant prices making it much more expensive |
Costs | Costs are streamlined and limited since you only paying for the value of the work you get | With an agency you are paying for the overhead to support a company and management teams and the value you are getting |
I will help you create a testing roadmap using quantitative and qualitative data. We will use exploration and exploitation strategies to learn about your site and visitors. We will increase your conversions at every step of the visitor journey.
Get Conversion Rate Optimization Help
Beginners
Testing Course
For those that are newer to digital experimentation, you will learn foundational principles of good testing including:
Advanced
Strategies Course
For those with a more advanced knowledge of A/B testing and conversion rate optimization that want to improve their results and get higher lifts with each test.
You will learn exploration and exploitation strategies to maximize your impact.
I'll coach you on the advanced testing strategies that will help you maximize the value of each test and your testing program. We will get more wins, bigger wins, and more insights from your experimentation efforts. Together, we will use exploration strategies like existence testing, randomization, and the real estate strategy. I'll show you how to use exploitation strategies when we find valuable elements, pages, and audience segments that have proven value.
I'll help you take a deep dive into your analytics data to highlight valuable opportunities. We will look at analytics, heatmaps, conversion and ecommerce data. I'll show you how to spot the trends that will lead you to better test ideas and opportunities to increase conversions.
I'll show you how to look at existing qualitative data from your customers in your chats, reviews, and internal feedback mechanisms. Through targeted surveys we can learn what is helping and hurting your visitor's conversion experience. We can also explore voice of customer data on social media and through other similar products or services.
Having run thousands of tests I can help point in the direction of tests that are more valuable. Having worked with hundreds of clients over the last 17 years, you'll get the advantage of learning what worked well for them.
Check out this video to learn more
